LinkedIn has over 500 million users, globally. The platform is, by far, the most powerful professional social network online. If utilized wisely, LinkedIn can be a great place to connect with influencers from across the world and also to build a following for your brand.
The big question is how to build a LinkedIn presence for a short time. Here are the essential tips you can use to grow your LinkedIn influence.
Well, if you thought LinkedIn is any different from other social media channels, then you are wrong. The first secret to success in this platform is building a strong network.
Your first target should be the people from your industry. However, before sending a connection request, you have to create a good and robust profile. In your profile, highlight your achievements that will make an excellent first impression.
The best thing about LinkedIn is that it allows you to post long-form content within their platform. Use the forum to promote your profile and your thoughts. Remember, the platform is crowded; hence you need to create a unique presence using your profile.
LinkedIn publishing will allow you to gain a few thousand views and subsequent responses from readers impressed by your work. A platform is a powerful tool for announcing your entry into this platform.
Using the right hashtag will place your LinkedIn account in front of a bigger audience. A LinkedIn post without a hashtag will be seen only by your followers and people who interact with the post.
However, a LinkedIn post with a hashtag will be seen by your followers as well as people not following you or connected with.
You will realize that when posting on your LinkedIn company page, the post-builder will help you identify a relevant hashtag for your post.
Well, making a great post and publishing it on Linked In is not enough. You need to ensure that your content is featured on the LinkedIn Pulse Content platform. Pulse is a platform that showcases the content published on LinkedIn.
The most popular topics on the pulse are Productivity, Technology, Leadership and Management, Entrepreneurship, and Big Ideas. While there is no assurance that your content will feature on the pulse, you can go ahead and tweet the editorial team @LinkedInEditors to increase your chances.
Come up with good quality content. You are getting your work featured means giving its audience to millions of people.
Once you develop a strategy, you need to be consistent with it. Posting one article or sending a connection request a week is not the way to go.
You have to start publishing at least one article a day as you interact with groups using connections daily. Yes, it would help if you dedicated more time and effort for you to grow your LinkedIn account. Nothing comes easy, you know!
You will likely write what you are most passionate about from your heart. Go for topics centered around the common problems most people face in their professional lives.
Also, you may choose to write about topics people fear talking about. For you to establish your presence, you need to come up with something different. You can also choose to go with regular topics but with a different perspective.
Follow the steps mentioned above and get the most out of your LinkedIn company. However, do not expect results in weeks or months; you have to give your account time. Finally, don’t forget to ask your followers from other social media platforms to follow your LinkedIn page. Please provide a link they can clink to get to your account without much effort.