The Ultimate Guide To Gaining Linkedin Followers
Linkedin is the worlds largest network for professionals. People use it for various things that revolve around careers, such as finding jobs, internships, and connecting with other professionals to strengthen your career relationships. If you already have a company page on Linkedin, you will want as many followers as you can. That will help you gain business exposure and put your brand in the face of more people. However, that is not always an easy task. In this article, we will look through the best ways to gain Linkedin followers organically. Some of you may have already tried these, but we will have one idea at the bottom of the article that you probably haven't tried yet. Please read all the way through to see what it is.
How To Organically Gain Linkedin followers
As with any other social media platform that you want to attract followers, the first thing that you need to do is make sure your page is complete. To add to that point, you want to know who your target audience is, and ensure that your page is appealing to them. If those two things are not complete, then you have very little chance of gaining any followers, no matter what else you do. Those two points are so common that we decided to leave them out of the main article points.
Use Your Team members
Your team members are going to be one of your strongest ways to increase followers for your business. If your employees tag your business in posts that they make, you will find that more people see and engage with your page. Furthermore, make sure that all of your employees are listing your business correctly in their work experience. That way, anyone who looks at your employee's page will see your business name.
Add Follow Buttons to Your Website
If you have a website, make sure that you add social media buttons to it. If the visitors like the content that you produce on your site, they will probably like the content that you have on your Linkedin page, too. Creating a Call To Action such as asking for your visitors to follow you on Linkedin can help increase your follower count. The good think about this is that you can set the links and leave them to do their job.
Regular Content
Posting regular content is a great way to stay in the eyes of people that you would like to follow you. Posting great content at least once a week will boost your engagement as it will show in more member feeds; thus, you are more likely to gain followers. The more followers you have, the more reach you will have with the Linkedin organic search option.
Appealing Content
As with all social media posts, people rarely want to stop and read walls of text. That means that you have to get creative with the content that you share. Try to include eye-catching images and videos. Make sure that videos start at an interesting part, too. You may miss out on many views because of a boring 3-5 seconds introduction, and fewer views will ultimately lead to fewer followers.
Use Hashtags
Ever since the introduction of hashtags to Twitter in 2007, more and more social media platforms have taken the idea and used it in their own platforms - Linkedin is no different. The hashtag option allows you to reach more people who search for a relevant hashtag that resonates with your business. Therefore, ensure that you are using them in your posts, but do not use too many. Using a lot of hashtags can seem like a great idea, as it is on Instagram, for example. However, when you use too many on Linkedin, you end up with people looking at your page which has no interest in your business. Remember to stick to 3-5 hashtags to associate your business with those tags.
Mention Bigger Companies
Find companies who have a large following in a similar niche to yours and mention them in some of your posts. Not only will that get your brand in front of the bigger company, but it will also give you more chance at getting your brand noticed by their followers, too. The more influential that company is, the better. However, there are a few rules that you need to follow here.
- Do not mention companies who you are in direct competition with. - Doing so will stop them from sharing your posts.
- Do not mention too many businesses, too often. - This tactic will work if you do not do it too often. The more that you mention other companies, the more it looks like spam.
The Organic Problem
Again as with all social media, followers have a snowball effect; if you have no followers, you will struggle to get any. If you have a lot, you will get followers a lot quicker. Most people, and I am willing to bet that you are included, have tried most of, if not all of the points above. Some of them are not possible for some companies, too. For example, if you have no employees, or you are a sole trader, how do you get help from other people? Well, you can't. Furthermore, depending on the size of your company, bigger, more influential businesses will not repost your content. Followers are a symbol of stature, and the more that you have, the bigger that your company looks, the more followers you will gain.
The Solution to Linkedin Followers
So, how do you get more followers to start that snowball effect? The most simple answer is to buy them. However, as with all social media platforms, you need to watch out where you buy them from. With more sophisticated algorithms, some of the companies selling followers have not updated their methods, and that can land your business and profile in trouble. Here at SMM-World, we constantly update our methods to ensure that it is as safe as possible. All of the followers that you buy will trickle to your account so that Linkedin does not see the difference as a problem. If you would like to find out more, please contact us.