LinkedIn is an online service that operates via websites and various mobile apps. It is a very professional social media site that is mainly used in professional networking. Many employees post their jobs here, and the job seekers can apply by submitting their CVs. Several companies also run their advertising programs using LinkedIn.
Increasing the number of followers on a LinkedIn business account is not a simple task but a possible one. It takes some time and effort to achieve this. Optimized social media networking and marketing tactics to grow the number of your followers.
Tips On How To Increase Followers On A Business LinkedIn Account
Mind the Companies' Page
Having an attractive and clutter-free LinkedIn account for your business is an assurance of progress for your company. The introduction should be on point since the customers' first encounter with your companies account.
Moreover, the introduction should have sufficient information about the company. The information should be short and relevant. Giving too much information is also risky since the viewer can be too informed about the company making them not see the need to follow it.
The mission and vision of the company should show the problems that the company aims to solve in its line of business. When formulating the mission and vision of the company, the business idea is the baseline.
The page should also communicate directly to all potential employees. It is vital to form a habit of tagging all the movers and shakers in the same business as you.
Be Consistent
Success is all about strategy. One such approach is on how to grow your LinkedIn followers is posting quality content on your LinkedIn account. Posting good content regularly and merging them with the appropriate hashtags earns the trust of the viewer. The content should be captivating to make these viewers become followers.
Share your content with many groups that are relevant to your topic. Strive to keep your audience intrigued by making them anticipate the next content that you post.
Strive to Get Featured
Writing a great post and posting it in your account is good, but not enough. You have to get the content you published, featured at the linked pulse content platform.
This platform showcases unique content published on various LinkedIn accounts. Different categories are picked by the editorial team and promoted. Inform the editorial team of the quality post you posted by tweeting them via their official Twitter account. This way, you will be considered for the honor.
Your content must be very relevant to your topic and outstanding to stand a chance of being chosen. If you are lucky, the post you wrote will be featured. What this means is that your post will reach millions of people with LinkedIn accounts.
Have an SEO Optimized Content Plan
Marketers must make their LinkedIn accounts easily discoverable to increase followers. Include relevant keywords when writing the companies description page. Upon optimizing the tagline, shift your focus to the timeline section. This section has the finer details of the company.
A unique timeline must be engaging and contain all the relevant keywords. It should leave the audience with no hanging questions in their minds. It should also show what makes the company is unique.
Use The LinkedIn Publishing Platform
Utilizing the LinkedIn publishing platform is an excellent way of growing your followers because it allows posting of long-form content. With the very changing business trends, content is the most superior tool to success. With an opportunity to post more extended content, you can inform your audience in a better way of the kind of services you offer; hence the brand is understood better.
Asking People To Follow The Companies' LinkedIn Page
It sounds awkward, but it works! Inviting people such as your business partners and friends grows your followers since most of them have an active LinkedIn account. Most organizations have added a follow button on their websites and assume that people will click the button. Leaving them a note that reminds them is essential.
Is Buying LinkedIn Follower's Advantageous?
NO! Buying followers is against the LinkedIn policy. It isn't right to buy followers. Moreover, it is unprofessional to use dangerous shortcuts I a bid to make an achievement. Such shortcuts can be very costly because your account can be deactivated. This damages your credibility hence can be very hazardous to Your Company.
There are very many online sites selling LinkedIn followers. Most of these are online scammers. Such desperate measures have led to the downfall of several companies. It is a good practice for marketers to grow their followers legitimately.
Conclusion
Growing our LinkedIn followers is very important in many aspects. It leads to the growth of your company since the market widens. A more prominent market and more sales lead to increases in income.
Many people think that having many followers is a reserve for big companies and celebrities. All accounts were created from scratch. A lot of effort applied to them before gaining all those followers. It is, therefore, possible to grow your followers to the numbers you desire. With hard work, dedication, and patience, it is possible.
