Social media profile audit scorecard
Turn native analytics into a practical 100-point profile health score. Add a consistent 30-day sample, check the foundations you have in place, and get the weakest part of the profile to improve next—without connecting or looking up your account.
Turn more viewers into followers with a clearer audience promise, repeatable series and explicit follow reason.
One consistent general rubric is used across platforms; it is not a native platform benchmark. Score weights are engagement 30%, audience growth 20%, profile conversion 20%, publishing cadence 15% and foundations 15%. Engagement uses reach, or current followers when reach is zero. Full category credit is reached at 5% engagement, 5% new-follower growth versus the prior follower base, 10% link clicks per profile visit, 16 posts per 30 days and all five foundations.
All calculations run in this page. No account connection, username lookup, upload, storage or scraping is used.
How this is calculated
The same transparent general rubric is used across platforms. Engagement earns 30% of the score and reaches full credit at 5% interactions by average reach. Audience growth earns 20% and reaches full credit when new followers in the last 30 days equal 5% of the prior follower base. Profile conversion earns 20% and reaches full credit at 10% link clicks per profile visit. Publishing cadence and five profile foundations each contribute 15%.
The score is a diagnostic, not a platform-issued grade or an algorithm prediction. Its value comes from entering a consistent 30-day window and repeating the audit with the same definitions. If new followers equal or exceed the current follower count, the calculation uses a minimum prior base of one to stay finite and correctly cap the growth category at full credit. All inputs come from the visitor's own native insights; there is no scraping or account connection.
Primary sources
Results, scores and guides are estimates based on published requirements, benchmark ranges or the disclosed methodology. No guarantee of earnings, eligibility or platform outcomes. Figures last reviewed July 2026.
Common questions
What does the profile audit score measure?
It combines content response, new-follower growth, profile-to-link conversion, publishing cadence and profile foundations. The weights and full-credit targets are shown under the calculator so the score can be reproduced instead of treated as a mystery rating.
Why does the audit use manual inputs?
Manual native-insights inputs are more reliable and privacy-friendly than pretending public scraping can see reach, saves, profile visits or link clicks. It also lets you use the same 30-day window across every metric.
Can I compare scores across platforms?
Use the score to track one profile over time first. The rubric is intentionally consistent across platforms, but formats and audience behavior differ, so a TikTok score and a LinkedIn-style profile score should not be treated as a definitive ranking of account quality.
Fix the weakest signal first
The audit tells you whether content response, conversion, consistency or audience growth is holding the profile back. Build the signal that changes the next score.